“I want everything we do to be beautiful. I don’t give a damn whether the client understands that that’s worth anything, or that the client thinks it’s worth anything, or whether it is worth anything. It’s worth it to me. It’s the way I want to live my life. I want to make beautiful things, even if nobody cares.”
……………………………………………………………………..
Bass was a graphic designer and filmmaker, who was known for his design of motion picture title sequences, film posters and corporate logos. He was born in the Bronx in New York (1920-1996) to Eastern European (Russian Jew) parents.
‘Design is Thinking Made Visual’ – this is one of his statements. Bass is known for being a great master of engaging with people in a visual language that is familiar and able to entice people to understand an old thing in a new way, or grasp a new idea by making references to existing signs and symbols from cultural history.
This quote captures this idea of using the ‘familiar’ to create ‘new’: “ … tiny remains of ancient human civilizations, in addition to their intrinsic beauty, bring with them a special kind of mystery—a quality of the distant past, the unknown and unreality of it all. Like the best kind of design or film work, they communicate on two levels: the visceral or emotional level and the more complex intellectual level. The goal, and the ultimate achievement, is to make people feel as well as think.”
…………………………………………………………
Image: Saul Bass – collage by Rui Martins
TOER MAGAZINE 
Pingback: Saul Bass Quote - Inspiration for Artists